Why a Coach Cannot Create Awareness for the Client


I was delighted to be invited by the International Coach Federation (ICF) to write an article for the November 2013 issue of Coaching World. That article came out today, so I thought I’d share it with you!

“In my years as a coach trainer and Mentor Coach, I’ve found that many practitioners struggle with the eighth ICF Core Competency, which calls on them to “create awareness.”

The true purpose of any coaching conversation is to create a safe, supportive environment where clients can explore and uncover what they may not have conscious access to about themselves, their work, or some other aspect of their lives. Usually, there is a gap between where the client is now and where she desires to be. The coach plays an important role in creating the conditions for awareness to emerge, so the client can close that gap and move toward the desired outcome.

If you’ve ever been coached by someone who has drawn wisdom out of you that you never thought you possessed, you know what a joyful high that is. When I have that experience, I find it easy to determine what steps to take next. As a coach and someone who listens to a lot of coaching sessions, I am always delighted when I hear clients gain awareness, which increases their energy and most often leads to knowing what to do next. It’s truly the juice that makes coaching so rewarding for me: witnessing unfolding awareness that turns into empowered action.” Continue reading the full article.

Access the full issue of the November 2013 ICF Coaching World e-newsletter here. My article is on pages 33-34.


Are you preparing to apply for your ICF MCC, PCC or ACC credential? Our next Mentor Coaching Group begins January 7, 2014 for 3 months, and is filling fast. A maximum of seven participants. Once full, registrations will be closed.

For more information and to register visit The Mentor Coaching Group.


Carly Anderson, MCC and Karen Boskemper, PCC – your Mentor Coaches who can’t wait to support you in your credentialing journey!